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SERVICES / SPORTSOwnership / Audiences / Growth

Sports.

Acquisition, ownership and commercial strategy for sports, performance and brand-led assets.

Discuss your requirements

Sports / Our focus

Ownership meets
commercial ambition.

We connect the ownership opportunity to the commercial business around it: governance, media, partnerships, audiences, funding and strategic exits.

How we work

Scope of work

Ownership, governance and growth

Focused workstreams, developed around the priorities of the engagement.

Discuss your requirements

Acquisitions and minority stakes

Assess the opportunity in the context of a clear ownership strategy.

Working output
An opportunity assessment connecting entry valuation, strategic fit and majority or minority ownership options.
Decision supported
Decide whether to pursue the asset and which ownership route to examine.

Ownership and governance

Create clarity across owners, operators and other stakeholders.

Working output
An ownership and governance framework setting out board responsibilities, voting rights and control considerations.
Decision supported
Align owners and operators around how key decisions will be made.

Commercial, media and ecosystem strategy

Consider the sources of value that extend beyond the core asset.

Working output
A commercial-development plan prioritising media rights, brand positioning, partnerships and audience development.
Decision supported
Determine which commercial initiatives to pursue within the ownership strategy.

Capital strategy and portfolio exits

Connect funding decisions with the ownership horizon.

Working output
A funding and exit-options assessment covering the capital stack, reinvestment, partial sales and portfolio recycling.
Decision supported
Align funding and potential realisation routes with the intended ownership horizon.

Scope, responsibilities and specialist input are agreed for each engagement.

The decision in context

Key decisions

How does the opportunity fit the ownership strategy?

An opportunity assessment brings entry valuation and ownership options into the same decision.

Where can the brand and commercial model develop?

A commercial-development plan prioritises media, partnerships, brand and audiences.

How should funding, control and stewardship connect?

A funding and exit-options assessment connects the capital structure to the ownership horizon.

The commercial ecosystem

The sports business

Brand, media, audiences and partnerships are considered within the ownership strategy.

Owners
Investment, control and stewardship
Operators
Governance and operating alignment
Audiences
Fan engagement and digital growth
Partners
Media, brand and commercial development

Connected expertise

Consider the wider picture.